Sunday, August 24, 2008

Creative Director

Creative Director

Creative directors are in charge of a creative team that produces artwork to be displayed in advertising campaigns, or on products. A creative team can consist of artists (e.g. art Redirectors, graphic designers, illustrators, photographers, copywriters, production artists) and a production staff. Creative directors initiate or inspire creative ideas and make sure that the art works include those ideas to the client's satisfaction. Creative directors usually are promoted from an art director or copywriter position. A creative directors job may also involve responsibilities usually associated with a client representative or a project manager.

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